Rosario Hernández Pastelería wanted a modern, sophisticated, and versatile logo that could stand the test of time. Their previous design, with a cursive font and a red underline shaped like a meringue, was difficult to read and felt outdated. Inspired by Carolina Herrera’s refined aesthetic, we aimed for a sleek, monogram-based identity in black and grayscale tones, ensuring clarity, elegance, and adaptability across all branding materials.
The new icon is a symbol of craftsmanship and tradition, seamlessly integrating into various branding applications—from packaging to uniforms. This redesign not only enhances brand recognition but also elevates the luxurious and artisanal feel of Rosario Hernández Pastelería. A modern approach to a timeless craft.
